oMangue brand identity
The name
It is written oMangue: lower-case o, capital M, all one word. It never takes an article: “oMangue is”.
In running text, the place is the Mangue: “built in the Mangue”, “enter the Mangue”. At most once per page. In English, the name is not translated.
The voice
We. We write in the first person plural.
Concrete. We say what we connected and what changed.
Calm. No manufactured urgency and no promises about the future.
In two languages. Every text is written in PT and EN. Nothing is translated in a rush at the end.
“We connected the ERP to the CRM and orders stopped being copied by hand.”
“We don’t know yet. Let’s measure first.”
“Innovative solutions to transform your business.”
“Guaranteed exponential results.”
The “o” appears when four tiles connect.
Four azulejo tiles and the joint that runs through them. It is used on its own in the icon, the header and the devices in the paintings; next to the name, it forms the signature.
Klein and porcelain
Everything revolves around Klein blue. Porcelain is the background, night is the ink and sky blue marks what can be touched.
Technology consulting, based in Porto. We manage projects and connect data, cloud, automation and marketing so they work as one system.