Data and analytics

Analytics and measurement

A measurement plan, Google Analytics 4 and Tag Manager set up to measure what matters on the website, in the app and in campaigns, with consent.

Measure the website, the app and campaigns with a clear plan, so that every number answers a business question.

Goal

Know where visitors come from, what they do and what generates enquiries or sales, with data the team can trust.

Challenges

Duplicate tags, events with unclear names, misconfigured consent and reports nobody can read.

What we do

• Measurement plan: Goals, events, conversions and definitions shared by the whole team.
• Implementation: Google Analytics 4, Google Tag Manager and Consent Mode, on the website and in the app.
• Analysis: Funnels, traffic sources, assisted conversions and reports for decision-makers.

Data and tools

Google Analytics 4, Google Tag Manager, Google Search Console, Looker Studio and the client’s media platforms.

What you get

A documented measurement plan, working tracking and a report with the first insights.

Example

In a digital marketing playbook, we organised 25 analyses into four pillars, from audience to reach and frequency, each with its goal, prerequisites and tool.

Every number in the report answers a question.